Kelda Roys

Kelda Roys is an American attorney, small business owner, and Democratic politician currently serving as a member of the Wisconsin State Senate, representing the 26th Senate district. Born on June 24, 1979, in Marshfield, Wisconsin, she has a diverse background that includes experience in law, advocacy, and entrepreneurship. Roys has previously served two terms in the Wisconsin State Assembly and is actively involved in state politics, including her candidacy for the Democratic primary for governor of Wisconsin in the upcoming 2026 election.

Early life and career

Kelda Roys was born in Marshfield, Wisconsin, and spent her early childhood in Medford before moving to Madison, Wisconsin, where she completed her education. She graduated from Madison East High School in 1997. Following high school, Roys attended New York University, where she initially pursued a major in theater. However, she later transferred to the Gallatin School of Individualized Study, where she focused on a combination of politics, drama, and cultural studies. Roys completed her undergraduate education in three years, earning a Bachelor of Arts degree in 2000 while simultaneously working full-time as a real estate agent to support her studies.

After completing her undergraduate degree, Roys enrolled in the University of Wisconsin Law School. She graduated in 2004 with a Juris Doctor degree, concentrating on civil rights and international law. During her time in law school, she gained practical experience by working with several international law firms in Turkey and the Netherlands, as well as participating in the Wisconsin Innocence Project.

Following her graduation from law school, Roys served as the executive director of NARAL Pro-Choice Wisconsin for four years. In this role, she advocated for reproductive rights and successfully pushed for the passage of the Compassionate Care for Rape Victims Act. In 2010, while serving in the state assembly, she joined the Madison-based law firm Wheeler, Van Sickle, & Anderson, S.C. as an attorney. In 2013, she founded OpenHomes, a venture-backed real estate technology company that operates as a virtual real estate agency.

Legislative service

Roys began her political career in the Wisconsin State Assembly, where she was first elected in 2008. Her entry into the assembly followed the announcement by long-serving Democratic legislator David Travis that he would not seek re-election. Encouraged by then-Dane County executive Kathleen Falk, Roys campaigned on a platform that highlighted her experience with NARAL Pro-Choice Wisconsin and her commitment to renewable energy. She won the primary election against several candidates and was subsequently elected unopposed in the general election.

During her time in the assembly, Roys authored significant legislation, including the "BPA Free Kids Act," which aimed to prohibit the manufacturing and sale of baby bottles and sippy cups containing Bisphenol A (BPA). The bill garnered bipartisan support and was signed into law by then-Governor Jim Doyle in 2010. Roys was re-elected in 2010 without opposition and was later selected as the Assembly Democratic caucus chair for the 100th Wisconsin Legislature.

Roys was an outspoken advocate for various progressive causes during her tenure in the assembly. She supported legislation aimed at protecting public breastfeeding rights and played a role in the statewide ban on BPA. Additionally, she was a vocal opponent of Wisconsin Act 10, a controversial law that limited collective bargaining rights for public employees, and pledged to repeal it during her 2018 gubernatorial campaign.

In 2021, Roys transitioned to the Wisconsin State Senate, where she currently serves as a member representing the 26th Senate district. Her legislative work continues to reflect her commitment to progressive values and advocacy for her constituents.

Policy focus and district

As a member of the Wisconsin State Senate, Kelda Roys has concentrated her efforts on various policy issues that resonate with her constituents in the 26th Senate district. Her legislative priorities include advocating for reproductive rights, environmental sustainability, and social justice. Roys has consistently emphasized the importance of transitioning to renewable energy sources and has supported initiatives aimed at achieving 100% renewable energy for the state.

Roys' district, which encompasses parts of Madison and surrounding areas, is known for its progressive political climate. The demographic makeup of the district includes a diverse population with a strong emphasis on education, healthcare, and social equity. Roys has engaged with local communities to address their concerns and promote policies that enhance the quality of life for residents.

In addition to her work in the Senate, Roys has been active in various political campaigns, including her candidacy for governor of Wisconsin in the 2026 election. Her previous attempts at statewide office, including her run in the 2018 gubernatorial primary and the 2012 congressional primary for Wisconsin's 2nd congressional district, have shaped her political experience and broadened her understanding of the state's political landscape.

Roys' ongoing commitment to public service and her focus on progressive policies reflect her dedication to addressing the needs and aspirations of her constituents. As she continues her legislative work, she remains a prominent figure in Wisconsin politics, advocating for change and representing the interests of the 26th Senate district.